Test, Learn, Adapt
نویسندگان
چکیده
One example of the use of an RCT in public policy, as opposed to the health sector, involves sending message reminders to those with unpaid court fines. The Court Service and Behavioural Insights Team randomly allocated individuals to a control group, to whom no text message were sent, and to other groups sent text message reminders with or without personalised information. This RCT demonstrated that sending a reminder improved payments. In particular, sending a reminder with the individual’s name improved responses to over 30%. If implemented, this intervention would yield 3 million pounds and prevent 150,000 bailiff visits annually. Furthermore, as outcome data was already being collected, costs were minimal. Table 1 shows the nine steps created by the Cabinet Office to produce an RCT in the public sector in order to help policymakers. Their advice echoes principles followed to hold a good RCT in the health sector.
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